For many, especially in the small to medium size business world, social media can be overwhelming. Questions swirl like a hurricane leaving a trail of more questions than answers and sense of complete confusion.

Let’s start with the cost. Facebook? Free. Twitter? Free. WordPress (Blog)? Free. The vast majority of these applications cost virtually nothing. That means getting your social media campaign off the ground is very inexpensive. Be careful though. It’s cost might be low, but it still comes at a price. How so, you ask? Simple. It comes at the cost of your time. To fully understand what this means take a look a closer look at this Building43 blog.

Ok, cost is covered but is it really worth my time? Can I get through to my customers? Sure you can. In fact, it’s a very effective method that opens the doors beyond just generating revenue. It creates unprecedented relationships, levels the playing field, and spurs innovation.

Cost, check. Effectiveness, check. But, what about staying power – is social media about to burn out like a sophomore during an exam crunch? Not exactly. Here’s a list of almost ALL of the social media platforms and the number of their registered users.

So, what are you waiting for?

This entry was posted on Friday, January 22nd, 2010 at 1:35 am by Blair and is filed under Business Tips & Advice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.