Remember when you were in elementary school? Your teacher used to take your class to the library -- perhaps the most boring part of any school day. There was always one thing on the shelf that would capture your imagination though; the choose your own adventure style book.

You’d leaf frantically through the pages front to back, middle to front, back to middle, page to page following the main characters experience as YOU chose it. It was exciting because it was engaging.

If you’re struggling to come up with ideas to engage your audience, why not make them an active part of the process to discover the end result?

This is perhaps one of the most brilliant video campaigns on YouTube. Enjoy!

Many people believe that to find success you must first begin a trend. Not true. Leave the trend setting to the corporations that spend millions on research and development. As a business owner, all you have to do is identify a trend. You’re probably saying to yourself, “That’s easier said than done my good man.” Again, not true. To identify a trend you simply have to be aware of what is taking place around you.

Trends can be characterized as cumulative experiences. You notice something fun and exciting, and you decide to share that with a few friends, they all do the same – and your trend has started. Take a look at what friends, family, and co-workers are talking about. What are they experiencing and sharing with one another? There’s your trend.

Take a look at YouTube. It began with a few friends sharing videos with one another, and from there it ballooned. If you take an even closer look you’ll find that businesses are now sharing information in the same way. It has become so big, that by 2014 interactive marketing expenses are estimated to reach $55 billion. That is a trend.

Do you see how easily that was identified?

After you’ve identified the trend, it’s up to you to take advantage of it.