Does that title make sense to you? It probably doesn’t. The perception is that a video must be viewed in order to help push the products and services of a company – while this is true there is more to the equation. The presence of video pushes your products and services.

There are a couple of new case studies that have shown that simply having the video AVAILABLE on the product/service page can increase conversion rates. That’s incredible. Essentially it increases your credibility without physically saying anything.

To view the case studies, click here.

Consider this for a moment, if the presence of video increases conversion rates, think about what the video itself will do when viewed.

This entry was posted on Wednesday, February 3rd, 2010 at 8:25 pm by Blair and is filed under Business Tips & Advice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.