We’ve honed our skills through years of schooling and experience. We spend hours each week keeping up on current, new and developing trends and technologies. We’ve spent fortunes on books and equipment. All in the name of quality.
I’m speaking of course about the true creatives. The designers, illustrators and directors who have dedicated their lives to their passion. These true creatives live for nothing more than to create beautiful artwork that can be shared and enjoyed by as many people as possible. A true creative doesn’t do it just for the money. Money is simply a necessity of life. We charge for our services only because we have to pay the bills, upgrade equipment, learn more, and (hopefully) save enough to work on our passion projects. We understand the importance of producing our best work every time. A true creative isn’t afraid of challenges or road blocks, but works to find new & creative solutions to every problem.

What you present to your client must be the most effective result of your exhaustive efforts. Nothing less.
From: Design+View

Truer words have never been blogged… In the above article Andy Rutledge discusses the importance of allowing your designer the freedom to produce as many or as little design concepts for a project as they feel necessary. He speaks primarily about graphic and web design, but the same is true, perhaps more so, in video production. Unlike design, most video projects only have one shot at getting it right. That is, depending how you look at it.
In the past I’ve worked with companies who, despite their so-called expertise, fell a little short in the planning department. Most video were shot on the fly, with little to no thought given to planning and preparation. This structure (or lack of) is often thought of as a cost saving maneuver, but in the end just leads to many headaches further down the road. As an editor I was charged with the task of fixing or, worse, hiding a lot of mistakes that would have been easily fixed by spending considerably less time planning. Countless hours of footage was shot, sorted through, and then stored away in a cabinet never to see the light of day again. Reliance was put on the graphics team to hide flaws and just make the production look better in general. The haste of skipping the pre-production stage in an effort to save time and money for the company (the savings were rarely passed on to the client) usually ended up costing more and taking more time to complete. And usually at the expense of the client. This approach is inconsiderate and ignorant. It has proven itself ineffective and in my experience has never produced anything remarkable. This is an example of “shaving the bear.”

Let’s define “bear shaving” as the efforts we go to do deal with the symptoms of a problem instead of addressing the cause of the problem. A rare Japanese PSA (now long lost to the copyright gods) showed a girl shaving a bear so it could deal with global warming (here’s a lesser one)…
From: Seth’s Blog

Kunu, of course, does not shave bears. We are true creatives. When we identify a problem or process that’s not working we find a creative and effective solution to fix it. We have spent years honing and nurturing our skills so that we can provide the highest level of quality in our work. Our dedication to our art and the countless hours of research and education we impose on ourselves shows in the quality of our work.