You’ll have to watch this to find out.

www.youtube.com/watch?v=G3L8ybz9Fsk

And a thumbs up!

So we’ve finally launched our Web Video Starter Package. You know, a lot of work goes into launching something like this. A lot of late nights and long days sitting at the computer, toiling over words and designs. From the post card graphics to the terms and conditions, the web page to our own commercial, everything had to be meticulously combed through by several people to get it just right. All of this, which trying to complete a few other videos, such as the AWE Therapies spot and a couple more that should be released in the next week or two. I guess what I’m saying is that it’s been hard work, but rewarding none-the-less. Even though, as of writing this, we haven’t yet made our first sale, I feel as though it’s already successful. That might sound kind of cheesy or preemptive, but I really feel as though this is something that will take off. To my knowledge this is the single most affordable package for getting businesses online with web video. I have not heard of any other production companies that have attempted such a thing.

Web video is clearly the direction marketing it going. As Blair has mentioned in his previous post, even having the option of a video on your web site adds immeasurable value. At $198 we are confident that even startups with virtually no capital can afford to get a video online. Think about it. How much does an ad in a newspaper cost? How much would only 1000 post cards cost? And how long do they last?

Now, some people have suggested that such a low price-point might devalue our brand. I kindly disagree. I disagree because I know the quality of our work. I know how much passion and dedication we put into it. I know because I do a lot of it myself. I know the value of remarkable and try to live my life with that mindset. I know that it won’t be the price of our Starter Package that sets the value of our brand, but how we work and what we do that sets the value.

Kunu’s Web Video Starter Package. It’s finally here. The most affordable, highest quality option for any business who wants to get started in web video. I am excited to get started, so without further adieux…

www.youtube.com/watch?v=KeAGxJrLJPI

The fabled iPad has arrived. This video is a little bit cheesy, but it displays the product in a great way:

Expect in your hands April 2010.

The Origin of Kunu.

It all started in November of 2008. I had just spent 2 and a half years working for a corporate video production company in Barrie, Ontario when I found myself at a crossroad. I found myself driving 45 minutes each and every day just to sit in front of a computer, editing the same kind of monotonous content for eight hours. I was starting to feel my creative juices draining. Hope that my talents would finally be utilized was waning, but the security of a steady paycheck had it’s hold on me. Then in November, it happened. My contract was terminated. I was set adrift in an unstable world. And for what? I can only assume I had been replaced by someone cheaper. You see, my work was consistently beyond expectation and I always met my deadlines – even if it meant working into the wee hours of the night. I was dedicated. I pushed the envelope and stuck true to my values of providing quality work. Nevertheless, I was canned. By email, no less! Life had handed me a big bushel of lemons and now it was time for me to decide what I was going to do with them.

In the months following my dismissal I had time to reflect. I thought about my skills and what I wanted to do with my life. It was my chance to decide what was important to my life and my future career. It became pretty clear that producing quality work with a strong creative edge was where I needed to focus. However, the recent economic downturn limited my options of finding quality employment in my field. Besides, moving to Toronto just wasn’t in the cards for me and my family. The option of taking a job in another field was unlikely. Sure, factory work paid more than I was getting in my previous position, but they were laying off people left, right and centre. The only option, as I saw it, was to start my own company offering high quality production services with a strong emphasis on creativity.

Thus, Kunu was born.

(to be continued…)