If you were like the millions of North Americans watching the Super Bowl last night, then you weren’t actually watching the Super Bowl. No, you were watching for the commercials. What’s wrong with that? Nothing.

Every year advertisers spend millions for the ability to show off their products and services to the Super Bowl’s massive audience. This means they have to come up with a way to appeal to every single person that’s watching. Easier said than done.

There does seem to be 1 special ingredient to make your message stick; laughter. If you can make your audience laugh, odds are you’ll get their attention. That’s why, drum roll please, last night’s best commercial goes to Snickers.

With a dash of Betty White, and a pinch of aggression, this recipe had many rolling off of their chairs: