KUNU : a creative video production company.

The Blog

My Doritos Viralocity Commercial

March 4th, 2010 by Nate

It’s online and ready to be shared! My Doritos Viralocity commercial entry.

So here’s what I’d love for you to do. This contest is based on points. The point of the contest it to make your video go viral and you are awarded different points values for different actions. So for every unique view you get 5 points, every time someone tweets or shares it on facebook you get 1 point, etc. So please feel free to share this with friends and family. I have put the various links and codes below.

Now without further adieux… I present… Sonic Spice Doritos.

Viralocity link: http://bit.ly/bembg2
Youtube link: http://www.youtube.com/watch?v=R91bQ6UXiJc

Prepare for awe

March 2nd, 2010 by Nate

I just had to share this. This is the new video from OKGO and after you watch this you will need to pick your jaw off the floor. This is absolutely incredible! Watch it in full screen HD if you have the capability.

Making Stars

March 2nd, 2010 by Nate

Not too long ago I posted a brief congrats to Noah (the guy in the Matt Good video) for his recent achievements. One of those achievements being the official voice of Molson Canadian. If you watched the olympics on CTV you almost definitely heard his voice…

Casting Call: ADC Online

February 23rd, 2010 by Nate

ADC Online and Kunu are looking for actors to fill the following roles for an upcoming commercial:

JOE: Joe is a tech-savvy retiree in his early to mid 70’s. He is relatively energetic for his age and loves to talk even if no one is listening.

CALVIN: Calvin is also in his mid 70’s, although he is much less tech-savvy. He is not much of a talker, but communicates a lot through facial expressions. Many people often peg him as a ‘grumpy old man’ when they first meet him.

To apply for one of these roles please submit your contact information and head shot using the form below or by email to: submissions@kunuhd.com. If submitting by email please indicate your preferred role.

To learn more about ADC Online visit their web site: www.ADCOnline.ca

Casting Call
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Job Op: Sales

February 22nd, 2010 by Nate

Kunu is looking for an energetic and friendly sales person.

This position will allow you to work at your own pace as you generate interest in Kunu and our video services throughout the community. You will need to be organized, personable, posses strong communication skills, and a positive outlook on life. You will require access to reliable transportation and cell phone. Technical savvy and sales experience are not a requirement, but would be a plus.

Your primary duties will be selling our Web Video Starter Package and scheduling shoot times. You will serve as a representative and liaison between Kunu’s creative team and the clients. You may also be required to sell additional video production services such as longer corporate videos, educational videos, etc. You will be provided with a number of materials to assist you in making sales.

Compensation will be a generous commission that will be negotiated between you and Kunu. The more you sell, the more you make! We also offer bonuses for meeting sales targets!

Interested applicants can use the form below or email us your resume and cover letter.

Job Submission
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Time to get an iPhone…

February 12th, 2010 by Nate

If there is a better reason to get an iPhone I’d like to see it! (seriously. show me!)

check this out! very cool.

Rhett & Link’s T-Shirt War

February 9th, 2010 by Nate

Rhett & Link have been on the internet video scene for quite some time now. I remember when they were first starting to get popular. I remember it pretty clearly, actually, because I offered to create a DVD for them and they accepted my offer. I spoke to them on the phone a few times, developed a concept and put together a nice little DVD featuring many (if not all) of their videos up to that point. You can seen some screenshots of it here.

Since then they have hosted a TV show, been sponsored by some major corporations to create silly videos, released an award-winning documentary, traveled around the US making intentionally bad commercials, and just generally kept busy being awesome.

Their latest creation is a collaborative effort and a mighty fine one at that. It’s called T-Shirt War and… well just watch it for yourself:

The Betty Bowl

February 8th, 2010 by Blair

If you were like the millions of North Americans watching the Super Bowl last night, then you weren’t actually watching the Super Bowl. No, you were watching for the commercials. What’s wrong with that? Nothing.

Every year advertisers spend millions for the ability to show off their products and services to the Super Bowl’s massive audience. This means they have to come up with a way to appeal to every single person that’s watching. Easier said than done.

There does seem to be 1 special ingredient to make your message stick; laughter. If you can make your audience laugh, odds are you’ll get their attention. That’s why, drum roll please, last night’s best commercial goes to Snickers.

With a dash of Betty White, and a pinch of aggression, this recipe had many rolling off of their chairs:

The small cost of a big idea

February 6th, 2010 by Nate

So we’ve finally launched our Web Video Starter Package. You know, a lot of work goes into launching something like this. A lot of late nights and long days sitting at the computer, toiling over words and designs. From the post card graphics to the terms and conditions, the web page to our own commercial, everything had to be meticulously combed through by several people to get it just right. All of this, which trying to complete a few other videos, such as the AWE Therapies spot and a couple more that should be released in the next week or two. I guess what I’m saying is that it’s been hard work, but rewarding none-the-less. Even though, as of writing this, we haven’t yet made our first sale, I feel as though it’s already successful. That might sound kind of cheesy or preemptive, but I really feel as though this is something that will take off. To my knowledge this is the single most affordable package for getting businesses online with web video. I have not heard of any other production companies that have attempted such a thing.

Web video is clearly the direction marketing it going. As Blair has mentioned in his previous post, even having the option of a video on your web site adds immeasurable value. At $198 we are confident that even startups with virtually no capital can afford to get a video online. Think about it. How much does an ad in a newspaper cost? How much would only 1000 post cards cost? And how long do they last?

Now, some people have suggested that such a low price-point might devalue our brand. I kindly disagree. I disagree because I know the quality of our work. I know how much passion and dedication we put into it. I know because I do a lot of it myself. I know the value of remarkable and try to live my life with that mindset. I know that it won’t be the price of our Starter Package that sets the value of our brand, but how we work and what we do that sets the value.

Kunu’s Web Video Starter Package. It’s finally here. The most affordable, highest quality option for any business who wants to get started in web video. I am excited to get started, so without further adieux…

Video Matters, Even If It’s Not Watched

February 3rd, 2010 by Blair

Does that title make sense to you? It probably doesn’t. The perception is that a video must be viewed in order to help push the products and services of a company – while this is true there is more to the equation. The presence of video pushes your products and services.

There are a couple of new case studies that have shown that simply having the video AVAILABLE on the product/service page can increase conversion rates. That’s incredible. Essentially it increases your credibility without physically saying anything.

To view the case studies, click here.

Consider this for a moment, if the presence of video increases conversion rates, think about what the video itself will do when viewed.

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